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发布于:2017-12-8 10:00:08  访问:3 次 回复:0 篇
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Snapchat Is Marketing A New Sort Of Ad In The Nick Of Time For The Holidays: Promoted Stories
Snapchat will certainly allow marketers pay to push a Story to more individuals.
Snapchat is turning out a brand-new ad style in the nick of time for the holiday season: Promoted Stories, which will let advertisers pay to push their story to more individuals.
A Story, for those who could have forgotten, is a collection of pictures and also video clips stitched together right into one extended thread with each component of the story vanishing 24 hours after it was shared. It is just one of Break`s most prominent products, as well as the same item that Instagram successfully replicated a little over a year earlier.
Any individual on Snapchat can create a Story, including brands or organisations, however they are just noticeable to the account`s followers. Promoted Stories, however, are country-wide, which indicates a brand can push their ad to all Snapchat individuals in the U.S., for instance.
The brand-new advertisements will certainly appear on the Stories web page inside the Snapchat application.
The new ad comes at a crucial time for Snap. The company has been public for simply 9 months as well as has currently missed on its first three profits records. The firm`s service isn`t really growing as swiftly as individuals anticipated; a brand-new type of ad might help produce more passion and profits from marketers.
Then again, Snapchat has said its early organisation problems typically aren`t since it does not have adequate advertisements to offer-- the firm has rather pointed how to hack snapchat pictures a lack of purchasers. Still, Break`s organisation is really young, and also it`s hard to picture brand-new brand-new ad layouts will hurt.
These ads are new, yet much like an ad kind Snap examined back in 2015. That fall, it offered an advertised Discover channel to Sony Photo, which pushed its upcoming James Bond film. Snap didn`t inevitably expand that test, as well as advertisers have because had the ability to acquire 10-second video advertisements that run at completion of Stories, but have actually never had the ability to acquire an advertised Story.
HBO is the hand advertiser to evaluate the brand-new format in the USA, and also will certainly run an advertised story on Black Friday; on-line merchant ASOS additionally bought an advertised story in the U.K. and also France.
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